Tottenham chairman Levy to give Pochettino increased backing in silverware bid

Tottenham chairman Daniel Levy is ready to give manager Mauricio Pochettino increased backing in the transfer market as the club strives for silverware. Fresh from reaching the Champions League final and moving into their stunning new home, Spurs are looking to accelerate improvements on the field as they enter a new era. Their rise has been underlined by their extended sponsorship deal with AIA, which PA understands to be worth in excess of £40million per season until the end of 2026/27. We are delighted to announce an agreement with @AIAGroup_Press, one of the world’s leading life insurers, to extend their long-standing Official Partnership until the end of the 2026/2027 season. — Tottenham Hotspur (@SpursOfficial) July 25, 2019 The new and improved agreement was announced in Shanghai, where Levy vowed to keep spending after completing their stadium and training ground projects. “We have embarked in recent years on two major capital projects, which I think in the long term will be of great benefit to the club,” Levy said. “We will now continue wherever we can to improve the team. “Now it’s (time) to continue to find ways to not only improve the commercial aspects of the club but also the football and continue to be a success.” View this post on Instagram 📸 A Shanghai selfie! 🏙 #SpursTour2019 #COYS A post shared by Tottenham Hotspur (@spursofficial) on Jul 25, 2019 at 12: 14am PDT Spurs’ sponsorship deal with AIA is thought to be third biggest deal in the Premier League after Manchester City and United. Asked if being on similar terms brings pressure to signings, Levy said: “If I’m honest, we don’t feel the pressure. Our view is wherever we can, we will improve the team. “We have embarked in recent years on two very major capital projects, which I think in the long term will be of great benefit to the club. We will continue wherever we can to improve the team.” Tanguy Ndombele has arrived from Lyon this summer in a club-record deal, while Paulo Dybala and Giovani Lo Celso are reported targets for a club that have become a top-six force. View this post on Instagram I’m happy #COYS A post shared by Tanguy Ndombele (@ndombele_22) on Jul 4, 2019 at 1: 43pm PDT “I actually thought we were a top-four club for the last four years?” Levy said. “But obviously as part of our strategy we want a leading global brand and AIA is a brand we’re very proud to be associated with.” Levy confirmed that naming rights for Spurs’ stadium have nothing to do with the AIA deal, while there is unlikely be a knock-on effect if they failed to secure Champions League qualification. “No, obviously the commercial aspects of the deal are sensitive and confidential,” he said. Caption this…#PL @SpursOfficial pic.twitter.com/1zT1kpigNn — Premier League (@premierleague) July 24, 2019 “All I would say is that when you are in the Premier League it is a very competitive league and AIA know there are no guarantees of finishing in the top four, we very much hope we will, however that is no impact of the deal.” Levy added: “I’d like to think we’re going in a very positive direction and we will continue to do our very best to continue to grow, not just in Asia but throughout the world. “As I said before, we’ve now met the priority of building the stadium and our training facilities and now it’s to continue to find ways to not only improve the commercial aspects of the club but also the football and continue to be a success.” Topics Daniel Levy, Mauricio Pochettino, Premier League, Tottenham Hotspur Mauricio Pochettino believes Tottenham need to think big in new stadium Spurs have created history with new stadium and European challenge – Pochettino Dealing with Levy is easy, says Spurs boss Pochettino Emotional Levy revealed ‘human’ side to Spurs players, says Pochettino Wolves set to complete loan deal for Real Madrid defender Jesus Vallejo Eric Bailly concerned over his Manchester United future amid Harry Maguire speculation Bury face threat of expulsion from EFL Paulo Dybala opens the door for Premier League move Barcelona close in on signing of Junior Firpo from Real Betis 7 players Frank Lampard must still sell despite Chelsea’s transfer ban 28 red hot fantasy football tips Manchester United clinch €75m deal for midfielder as Real Madrid close in on Paul Pogba 10 overpriced transfers that absolutely worked out Manchester United haggling over £7m in pursuit of Bruno Fernandes