Over the past few years, we’ve seen a sound rise in the results that brands are getting serious for content marketing. This is largely factual across industries that day by day it is becoming clearer that whether you sell business software, clothes or any other item you’ve to take the help of the content marketing thing or be left far behind in the marketing race.
In 2018 just a few days away, brands or companies have begun plotting their marketing plans. At this point in time, it’s not about the highest volume of the content one can produce, but It is all about who can cover most of the platforms and engage more and more audience.
The struggle for audience attention has led to the advent of content marketing fortes like intrinsic advertising and tailored content marketing. Technology has also grown to qualify these developments, offering businessmen the ability to be present on multiple platforms and target their specific audience.
With that in mind, if you still haven’t put “invest in content marketing” on your list of business goals for the coming year, you should. Here is a list of the top content marketing trends for 2018 give below.
Interactive content will trend more
Customers are overwhelmed by the common and persuasive content being created by companies or brands. Today’s audience is smart enough to guess the promotional writing. This is why the marketers and leading brands looking for more innovative ways to connect with their audience. Market leaders started making their strategies and they are looking forward to the interactive content. It is obvious that one has to push his or her boundaries to get the attention of the target audiences.
Social platforms are way more advanced
Due to the advancement of technology, there is an immense change in the social behavior of the consumers. This can be very helpful for the marketers as the social media platforms are considered to be the best way to influence the target audience. Facebook and YouTube have this advanced feature of 360° videos and brands and marketers have already begun to use it. The modest way to ride this particular trend is by using the Facebook Live or Twitter strategy. One can have the tutorials for their audience, or precise entertaining videos about topics that are in trend or they are interested in, using any of the social network’s live streaming feature.
Other than Facebook and YouTube there are several social platforms that can help to cater a large number of audience. Social platforms like Instagram, Snapchat, WhatsApp can also be the part of this campaign.
Email marketing again in trend
Emails were never dead and only asserted to be so. Many large brands and companies still run vital campaigns on emails and get excellent results. Usually, big firms still use the newsletter things and check their emails time to time, so using email as a marketing tool is not at all a bad option.
Videos & visual marketing will be helpful
The significance of visual marketing is superficial, as viewers are overwhelming and interacting with more and more visual/video content. Injudiciously, some brands and companies rely on only in the “viral” video strategy and do not consider the value in a constant visual marketing effort. Visuals, generally, are more popular to receive more engagement and empower better retaining in a memory, so this strategy can help you stay in the minds of your target audience for a longer period of time.
It’s better to invest in influencer content marketing
Those days are gone when brands used to build their own communities to run their marketing campaigns and cultivate the potential consumers. In today’s busy time, brands are sticking to forte communities that already have their own prospects as members. Influencers can do this job in a better way because they have their own say in this market and they are more close to the audiences.
Live content will trend
The digital media space has seen an extreme foray of live-video streaming, supported by advance social media platforms. More folks and brands are now building and engaging with live streaming video content. Facebook Live, Blab, Snapchat Periscope, and other such platforms are making it very easy for brands to host launch events, tours, tutorials, product manuals and several other contents.
These are some very helpful ways that will help you to cope with the latest content marketing trends and leading your brand to the top of the market.