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Beauty YouTubers are mostly known and often referred to as “Beauty Gurus”, “Beauty Vloggers”, and/or “Beauty Influencers.” They are typically young women and men who create posts and videos all about cosmetics, fashion, make-ups and other beauty related topics on YouTube.
There are more than 45,000 YouTube channels that specialize in fashion and beauty-related content, videos about makeup tutorials, cosmetic/skin care hauls, beauty recommendations and other more topics only on YouTube Community. Each month, there are over 50 million people who watch over 1.6 million minutes of consumer-created fashion and beauty videos on YouTube.
Some Beauty Influencers expand their career in the online industry and earn huge sums just by utilizing their channels as a way to branch out and utilize it for business purposes which are also executed through collaborations with some cosmetic or clothing brands. They generally fall into their designated categories like a product review, makeup tutorials, hauls and personality clips. Other YouTubers choose to abide by the simple uploading of videos as a hobby and did not after how much money they could make with their videos.
Here’s a list of most powerful influencers or let us say Beauty Goddess in the world of YouTube
Zoe Sugg
Born Brit which is also known as Zoella on YouTube. She started broadcasting from her childhood bedroom, her “hauls” or the web parlance showing off cosmetics purchases. Now, she has over 11.6 million YouTube subscribers and has a bestselling line of beauty products at U.K high street chain Superdrug at the age of 27. Her first novel, “Girl Online” broke first-week sales records according to Nielsen BookScan.
Michelle Phan
Phan’s name is a byword for influencer-turned-entrepreneur a decade after posting her first YouTube Video. She is now the co-founder of subscription cosmetics box Ipsy, which was valued at upwards of $500 million in 2015. She has stopped posting sponsored content as her business has grown, she quickly learned that it would not be sustainable for long since viewers prefer authenticity over ads.
Huda Kattan
While working in a finance job, the Dubai-based entrepreneur started blogging in 2010. Seven years later, she and her two sisters oversee a beauty empire that includes false lashes favored by Kim Kardashian and also sold in vending machines with Kattan’s face splashed on the side. Her makeup line is sold in Sephora.
Nikkie de Jager
Since she uploaded her first video in 2008, the Dutch makeup artist has accrued an enviable following which had reached over 7.2 million on Instagram. In March 2017, she debuted a collaboration with professional line Ofra, including liquid lipsticks which she had designed and a highlighter palette.
Shannon Harris
Known online as “Shaaanxo” started vlogging in 2009 to fill what she saw as a void. “I was obsessed with watching YouTubers from the USA and could never find anyone from New Zealand or Australia,” said by the Kiwi digital star. Eight years later she has now a beauty brand, xoBeauty which sells lashes and brushes.
Jeffree Star
Jeffree has been building online following since the days of MySpace. Today, his YouTube channel boasts over 4 million subscribers and a recent video announced a collaboration with fellow Top Influencers list member Manny Gutierrez.
Kandee Johnson
She started blogging in 2008 and then uploaded her first vlog the following year using her grandparents’ ancient video camera. Soon, she was hosting ‘glaminars’ or beauty and business seminars from her YouTube channel.
Manny Gutierrez
The digital star who is known online as MannyMUA was considering medical school when he started focusing his attention on social media. Now, he is on of a rising crop of top male makeup aficionados. He first gained a following on Instagram, then took to YouTube at his followers’ request. Now, he is an ambassador for Maybelline with a total audience upwards of 7 million among his many partnerships.
Christen Dominique
Busy mom and a full-time student with a full-time job, that is how Christen started posting to YouTube in 2009. Now, with an audience upwards of 4 million across all platforms, she is now partnered with the likes of L’Oreal, Sephora, and Urban Decay.
Wayne Gross
The British-born makeup artist has been growing his YouTube channel since 2009. At the year 2012, a tutorial on how to highlight and contour like Kim Kardashian has accrued over 11 million views to date and helped propel him to the big-time among beauty influencers.
From professional makeup artists to amateurs reviewing drugstore buys on camera. Today, these influencers had reached 135,000,000 followers, likes and subscribers online.
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