The launch of the second season of the acclaimed comedy “Ted Lasso” on Apple TV+ has proven to be the service’s biggest hit yet.
The Jason Sudeikis-led series, currently nominated for 20 Emmy Awards, debuted its second season on July 23rd. That resulted in its biggest premiere day ever, largest opening weekend ever (July 23rd-25th) and the No. 1 debut across all series and movies.
Apple, like most SVOD providers, did not provide hard numbers to back its claims. They did say that viewership was six times bigger than that of the series’ premiere weekend last year.
They also indicate the service saw a record-breaking 50% week-over-week rise in new viewers across the service and a 200% viewership increase vs. the previous weekend. It also boosted viewership for other Apple TV+ comedies like “Schmigadoon,” “Physical” and “Mythic Quest” during the three-day period.
Source: Deadline