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It is safe to say that we are firmly into 2018 now, and the first month of this year has been filled with brand new technology that is set to change the way we live our day to day lives. Not only has it changed the way that we live our lives but it has changed many different sectors of business.
As technology progresses at this pace, we should probably look at what this means for the legal sector. Firms all over the world are adopting and investing in new technology to effectively compete with the other competition out there. Not only do they need to use this technology to compete with other firms, but clients are wanting more and more engagement with technology in all of the sectors of business. In this respect, the legal sector is quite far behind but they are catching up rapidly.
According to SEO experts, voice searches are expected to take over. With Siri and Alexa already setting the bar very high, and voice searching is expected to account for 50% of online searches by the year 2020. You may be wondering how this can affect the legal sector. Because a quarter of all voice searches are for local information, it is likely that people will be searching for information on local lawyers. This means that law firms will have to make sure that their websites and online presence are adapted to be found in this way. Law firms will already be used to optimizing their page for traditional searches, SEO for voice will be slightly different. It is worth finding out what the difference is and how you can get prepared.
Law firms should also expect to get used to the idea of automated technology. The Law Society has predicted that this type of technology will take over 67,000 jobs in the legal sector by the year 2038. Although many people are worried that this means they’ll lose their jobs, they need to remember the positives to this. Machines can take on a lot of the legal work that often slows law firm employees down and therefore make them more efficient and better able to take on important work. Service automation will help increase productivity and will help law firms be able to take on more and more work, without any extra strain on their employees. This means that you should expect a rise in the number of cases that law firms take on, as well as how much they do in advisory capacities.
Virtual and augmented reality are fast becoming commonplace in a lot of other sectors, but it is one piece of technology that law firms don’t seem to have adopted just yet. This could all be set to change, however, with the law sector finally coming on board with this technology. It is expected that virtual and augmented reality will be used to help with client recruitment and engagement. It is also expected that law firms can use these types of technology to help with staff recruitment and training. It means that training sessions can be delivered via AR or VR and won’t take the employee away from the office for as long as if they were going away to train. This will help lower costs and make sure that people are being trained fully and effectively.
SEO is changing all the time, and 2018 will see further changes yet in this piece of technology. Artificial intelligence or AI means that they can answer users search queries from just the first few words. This is known as predictive search and already exists but in 2018 it is expected that this technology will become more advanced and better able to guess what the user wanted to search for. This means that law firms may be cut out of the competition before the user has even had a chance to search for them.
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