4 is an apparel brand with a wider vision for women, by women. We openly challenge the notion that you need more and more. We started by asking ourselves two questions; what would we want to keep and wear forever & what’s a business model that reflects our values as women? LAUNCHING APRIL 2018, 4 is producing four garments a year for the next four years. The result is a single luxurious collection complete in 2021. Each garment, never discounted, and available for a only a single year, is consciously made and carefully constructed of the finest materials. 44% of profits will be donated to the communities that produced each garment. #rabbitjacket is the first of sixteen offerings.
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