The Brackley-based outfit, which is gunning for its eighth consecutive F1 title double this year, had already confirmed that the new challenger will be called the W12.
In a tweet that the outfit published on Tuesday morning, it revealed the March date for going public with its new car.
Mercedes subsequently confirmed that the event will be a digital launch, with physical unveilings impossible to take place this year because of coronavirus pandemic restrictions.
The team said the official name of the car will be the Mercedes-AMG F1 W12 E Performance.
The ‘E Performance’ tag is a new label that Mercedes is using for all its forthcoming Mercedes-AMG hybrid cars as it pushes on with the technology.
The W12 will run the same basic chassis as last season but features a host of aerodynamic upgrades that the outfit has worked on in a bid to cope with the challenge of new rules aimed at slowing cars down.
Technical director James Allison said last week that while the carry over of cars had led some to expect a similar performance order this season, he was sceptical about things playing out like that.
“If you are looking at this new season of 2021 and you are thinking it is just going to be a carry-over of what we saw in 2020, well, don’t be fooled by anyone who is telling you that,” he said.
“The rules are very, very different for 2021, the work we’ve had to do has been very wide reaching and we hope we have done enough to stay successful but as ever at this time of year we are just full of the anxiety and excitement of waiting to find out whether all this investment that we have made into the new car will indeed pay off with a challenger that is capable of fighting from the front.”
Mercedes is the third team to announce its launch plans ahead of the 2021 F1 season, with teams carrying over a significant proportion of their 2020 cars thanks to chassis freeze rules.
McLaren will reveal its MCL35M with an online launch from its factory on February 15, while Alfa Romeo will launch its new car in Warsaw on February 22.
2021 F1 car launches
| Team | Date |
| Mercedes | March 2 |
| Red Bull | |
| McLaren | February 15 |
| Aston Martin | |
| Alpine | |
| Ferrari | |
| AlphaTauri | |
| Alfa Romeo | February 22 |
| Haas | |
| Williams |