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The ever growing behemoth Amazon has recently just upped the ante for the tablet industry by releasing the Mayday button functionality to their new line of Kindle Fire HDX tablets.
This new method of tech support for struggling tablet users should have an increase in sales for Amazon, who currently has about 1 / 10th of the tablet shares as Apple and their iPad tablets.
What is the Mayday Button?
It happens everyday. We get a new device, rip open the box, turn it on, and we realize that there is a limited instruction manual. In the case of Apple, there really is no instruction manual. So what happens when we have a problem?
Amazon has answered the consumers' response by creating a free, live one-on-one tech support for users who need to learn how to use the Kindle tablet. Right from the homescreen, the user can tap the Mayday Button icon and in a short period of time, be connected to a live video chat with a tech support specialist. The user will see the tech support agent right on their screen.
After touching the Mayday help button, I found that I only had to wait about 30 seconds before being connected to a tech support agent. I first had to ask, "Can you see me like I see you?"
The agent let me know that with this new support function, the customer can only see the help staff, but they can not see the consumer. This should put to rest all the questions potential customers have regarding an uncomfortable face-to-face communication as well as keep pranksters at bay.
I then was instructed how to use the tablet in a quick, step-by-step fashion, and the support tech was able to even draw on my screen and help me click through the buttons. As part of Amazon's attempt to continue to grow, the tech staff showed me how to purchase books from the Kindle store right from the tablet.
I was impressed with the ease of use for the Mayday button and with how helpful the tech advisor staff person was. I am not sure, but I can predict that this new and free technology will make the Kindle Fire HDX tablet a top seller this year. Since many tablet users, especially those with little tech experience continue to want tablets for daily use, the Mayday button will allow for their peace of mind and offer a potential better alternative than opting for the more popular Apple iPad.
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