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Marketing a massage parlor is all about using your advertising money in the right place. Rather than simply blasting a message anywhere and everywhere, well-targeted advertising will produce a much higher return, especially for the investment made. With a few important things in mind, you should be able to implement a successful massage parlor marketing campaign without any kinks.
#1) Have a goal – Every marketing campaign needs a purpose, goal, or vision. It’s important to set realistic expectations for your marketing efforts so that you can track results and stay motivated to reach your intended result. This goal could be X amount of new clients, increase in customer retention rate, or even something as simple as increased brand awareness. When you have an idea of what you’re looking for, it’s much easier to decide what needs to be done to achieve those results.
#2) Have a plan – Set a plan in-motion, which involves choosing your advertising medium(s) and scheduling out your campaign. Generally, a variety of mediums works better than just one, as customers are exposed to advertising in a variety of different formats. By limiting yourself to just one area, you’d miss a lot of potential new clients! If you haven’t already, purchase business signage for your storefront, including window graphics, a vinyl banner or two to hang above your entrance, and even yard signs if you’re in a more-rural area. Once you have these signs created, you can use a similar look-and-feel for any print ads, commercials, billboards, etc., you use.
#3) Have a budget – This is a crucial part of advertising a massage parlor. If this is your first major marketing campaign, it’s easy to get caught up in the variety of great advertising methods available. Having a firm budget forces you to research your options and choose which ones will 1) reach more of your target market and 2) produce a better return. Make sure you are able to track the results of your marketing efforts (and expenses) with quantifiable metrics.
#4) Have a great offer – Marketing is only as good as the business it promotes, so your advertising should have something unique and special to offer new customers. Think about what sets your business apart from the competition-Do you offer a unique type of massage? Do you have special group packages? Do you provide mobile massage services? Identify whatever makes you unique and use it in your promotions so that your business stands out.
#5) Have an authentic voice – For a service industry like massage, customers must be confident that they can trust you. Build your reputation by being authentic and straight-forward in your advertising. Sell your customer on your professionalism, your credentials, and your gentle, soothing hands. When customers see that you can make them feel better, they’re more-comfortable booking an appointment.
The great thing about marketing is that it’s different for every business, so what works for you won’t necessarily work for your competitors. Set yourself apart and define a unique niche for your massage parlor, and you’ll be hard to stop!
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