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Businesses through the world have had to get used to the internet and the ability to trade globally and now, they need to ensure that they use green initiatives to appeal to their own target audience.
More pressure is being placed on businesses than ever before. Years ago a newspaper adverts, a few leaflets through a letterbox and some "knock and drop" type advertising in the local area was all that was needed. Then the internet took center stage and suddenly businesses needed to get to grips with a completely new way of marketing themselves while competitive on a global level rather than a local one.
Now there is global warming and everyone around the world are doing what they can for future generations from recycling waste, creating compost heaps, installing renewable energy and driving hybrid or electric powered vehicles.
Companies are starting to notice that competitors that have embroidered the green initiative and are doing their part for the environment are that one step ahead of the rest. Customers are taking note of the companies that care about the environment and in turn, are using those companies over the thousands of other companies offering the same services and products.
What this means for companies is that they need to take their "going green" efforts to a new level and one of the ways to do that is through environmentally friendly promotional items such as the eco bags.
Most people are aware of the dangers of plastic shopping bags and how they impact the environment from pollution to endangering our wildlife and marine life. Eco bags are a way a business can show their customers that they care about the environment while enjoying some free brand visibility.
These bags are completely customizable, which means companies can place their logo, even contact information on the bags. Customers who purchase the eco bags tend to use them for a range of purposes and not only when they head to that company's store.
This means the bag is used at other shops throughout the area, the bags are used on a family day picnic to carry items and they are used for gym clothing and more. This means the company name is being splashed just about everywhere through the area.
Eco bags are not the only promotional item companies can use that are environmentally friendly. There is clothing, water bottles and even lanyards which can be used to promote the company and improve brand visibility.
In order to create brand awareness and show customers they care, customers have to take their marketing initiative to a whole new level. From environmentally friendly promotional items to recycling waste. It is proven that companies that show they care about the environment and make an effort to reduce their carbon footprint, enjoy an increase in sales.
What this means is that every shop and company around the world has to take this information on board and start using products such as the eco bags, to prove to their customers that they care.
With the market constantly changing and companies now having to trade on a global scale rather than a local or even national scale, companies need to go the extra mile to dominate their market.
Companies who embrace the green movement and move with the times are more likely to enjoy success than those that continue to abuse the environment. While shops can not stop customers from using plastic bags, they can ensure that they charge a premium fee for the bags to reduce the number of sales, promoting the eco bags and helping their customers make a step in the right direction.
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