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Can this be true? Can you really learn how to convert your specialist offline skill into an online money maker?
Yes you can…
And what’s more (if you have more than one string to your bow) you can do it over and over again. I have, several times, and so too can you.
Literally anyone can do it, all ages and socio-economic classifications; anyone passionate about their specialist skill; anyone in fact with expertise of any description; be it professional, artisan, hobby, artistic, creative, musical, whatever…
You are a walking compendium of learned life skills…
And not just those skills you acquire in your career but the aggregated knowledge of a lifetime: hobbies, general interests, specialist interests, homemaking, cooking, plumbing, decorating, interior design, and so on.
The list is endless.
And in one or more of these areas you are an expert.
In these days of economic recession, cutbacks, rising unemployment and job scarcity, to possess a skill capable of conversion into an online money spinner is a decided asset that should be put to work for residual and incremental income.
Wherever your passion lies be assured that in the virtual world of cyberspace a substantial number of browsers will share your passion and want to know more of what you know – and be willing to pay for the privilege.
You first job then will be to find a way to:
• Tell them something they don’t yet know about this mutual passion;
• Teach them how to do it themselves.
Where to begin…
You begin by visualising how you will present your expertise so that it captures the attention of like-minded browsers.
I can best illustrate this from my own experience…
Out of several creative pursuits to which I am devoted, I choose the one from which I derive the most pleasure, the one I reckoned most suitable for initial online transference; the one I knew I could tutor: watercolour painting.
However, as the course I intended to write would be for beginners only, I restricted the material to watercolour sketching (roughs I produce before proceeding to full scale painting).
Leaving all other considerations aside meantime (product development, website, marketing, etc) I set about creating a series of documents in my computer to add some flesh to the bones of my work-in-progress.
Preparing outline text and devising a layout for the index page enabled me to visualise the overall thrust of my project.
Product – Watercolour painting instruction
Definitive Title – Watercolour Painting Instruction for Absolute Beginners
Headline Challenge – “Paint Your First Pictures This Coming Weekend!”
Now I was getting a feel for what lay ahead…
• Choosing a simple but compelling sketch for the opening page;
• Selecting a range of equally simple-to-paint pictures from my collection to feature in the supplementary pages;
• Creating a gallery of much of my work to date;
• Sample extract from my (as yet unwritten) tutorial;
• Locating online discount sources for art supplies to make it inexpensive for beginners to tool up for their adventure.
Attending to these matters at the outset opened the way to visualising the remaining web pages – and focused the mind on my target market: absolute beginners – and all I must do to satisfy their needs.
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