Business

Understanding your customer needs and building customer satisfaction can cultivate long-lasting customer relationships to help your business become more profitable. Investing in…

At a time when companies are competing for top talent during the Great Resignation, a company’s employer branding can be incredibly influential in a candidate’s consideration of working there. The author outlines the three main tenets of employer branding — reputation, employer value proposition, and employee experience — and how to optimize each one. Employer branding is…

Today’s employers have made great strides in building more diverse recruiting pipelines — and yet recent research suggests that one group of candidates still tends to slip through the cracks: first-generation college students. The authors share the results of a series of surveys with thousands of students and dozens of recruiters across the U.S., and…

February 08, 2022 After more than 20 years in the media industry in the UK and Nigeria, EbonyLife Media CEO Mo Abudu is considering several strategic changes for her media company’s future. Will her mission to tell authentic African stories to the world be advanced by distributing films and TV shows direct to customers? Or…

For the fourth year in a row, business has been named the most trusted institution in America. And a recent PwC survey yielded similar results, with 63% of consumers saying they have trust in U.S. companies. But trust is fragile and businesses must manage it as carefully as they do their balance sheets, writes Tim…

The chaos and crises of the last two years have created all kinds of questions for leaders and organizations. One of the biggest questions is: Do we have new ideas about where to look for new ideas? When it comes to innovation and problem-solving, there will always be a place for old-fashioned, time-consuming R&D —…

The early days of the pandemic were a shock, causing a spike in adrenaline, which stops us from feeling pain, so we can get out of danger, and spurs intense alertness to help us make better split-second decisions. Next was a period of prolonged psychic pain, which came from three deep psychological needs not being met: our…

Busts follow booms in the chip business. Governments could make things worseAMID A CHIP shortage that has hobbled producers of everything from toys to wind turbines, chipmakers are on a spending spree. On January 13th Taiwan Semiconductor Manufacturing Company (TSMC), the world’s biggest contract manufacturer, said it would spend up to $44bn on new capacity…

Some people want to change the world. But not everyoneWHAT IS THE meaning of mayonnaise? For Unilever, a consumer-goods giant whose products are all meant to stand for something, the purpose of its Hellmann’s brand is to reduce food waste by making leftovers tasty. For Terry Smith, a fund manager fed up with Unilever’s dipping…

DCL LOGISTICS, like so many American firms, had a problem last year. Its business, fulfilling orders of goods sold online, faced surging demand. But competition for warehouse workers was fierce, wages were rising and staff turnover was high. So DCL made two changes. It bought robots to pick items off shelves and place them in…