The truth is, everything you do that’s visible to other people in some way — be it in real life or online — will factor into your personal brand. It’s important, therefore, to ensure you’re taking steps to convey the right messages. The authors apply the principles of project management to personal branding and outline…
Competitive poaching refers to the practice of bidding on ads for a competitor’s search terms, in order to poach customers searching for that brand. It’s a common tactic in the world of digital ads — but is it effective? The author shares results from the first-ever empirical study of this practice, which found that poaching…
Employees want full autonomy to choose where and when they work. Data from the new Jabra Hybrid Ways of Working 2022 Global Report finds that this increased autonomy contributes positively to an employee’s work experience, boosting factors such as motivation, productivity, trust, and mental well-being. However, one major concern that leaders have expressed is the…
AMERICAN CONSUMERS are feeling flush. On February 15th the Commerce Department reported that the country’s shoppers spent 3.8% more in January than they had in December, unfazed by spiking inflation and covid-related uncertainty. That was the fastest monthly rise in nearly a year. Some of this splurge is going on new rags. Elsewhere, too, garment-sellers…
RESTORING THE supremacy of America’s First Amendment on Twitter seems priority number one for Elon Musk. Inconveniently, his acquisition of Twitter comes as several countries are passing laws to regulate how social-media firms should moderate content.Listen to this story. Enjoy more audio and podcasts on iOS or Android.Your browser does not support the element.Save time…
NOTPETYA IS A nasty name for the world’s vilest computer attack. Embedded in an innocuous piece of tax software, the virus, which the American government said had the Kremlin’s fingerprints all over it, struck Ukraine in June 2017, knocking out federal agencies, transport systems, cash machines—even the radiation monitors at Chernobyl, the husk of a…
Feb 19th 2022 (Updated Feb 24th 2022)THE SHEER amount of guff written about leadership, management and careers is staggering. Publishers spew out new business titles, some good, most not. Research papers proliferate, exploring everything from the impact of covid-19 on leadership in dental practices in England to the prevalence of psychopathy among sustainability managers. Blogs, newsletters,…
BYJU’S WAS piling on users even before covid-19 closed classrooms around the world. India’s most valuable private startup was co-founded in 2011 by Byju Raveendran, a celebrity maths tutor whose classes have drawn crowds big enough to fill stadiums. By 2019 tens of millions of Indian children had signed up to use the firm’s flagship…
Online businesses are a dime a dozen these days. The Internet is a wonderful tool for making your business grow, but it…
The internet has made it easier for people to access information and start businesses. Even with the many advantages of the web,…