Business

As the pace of digital transformation continues, marketers are now taking center stage in their organizations, connecting the dots across customer needs and data, business priorities, and the digital agenda. The author recommends five actions marketing leaders should take to aggressively drive growth and create value. As we begin 2022, we face the third year in…

A recent study shows that people feel unsafe to speak their minds at work, particularly on contentious topics. But the author argues that may be more of a function of how we perceive our conversation partners than the trickiness of the topics themselves. After all, when we talk about issues that are emotionally and politically…

In a series of experiments, the authors find that people are able to overcome their fear of rejection by considering both the pros and cons of what they want. While past research (and intuition) suggest that people approach a prospect if they think about the positives of achieving it, this research shows that considering the…

February 23, 2022 Science is getting better at re-engineering micro-organisms for all kinds of uses, from better medical treatments to more durable materials. But there are still hurdles to overcome, including scaling the process. Boston-based Ginkgo Bioworks was one of the first billion-dollar companies in the synthetic biology space. The NYSE-listed company uses machine learning…

February 22, 2022 AptDeco, a peer-to-peer marketplace for used furniture in the New York City area, was growing rapidly in the massive $120 billion furniture market, despite its complexity and high costs. Co-founders Reham Fagiri and Kalam Dennis were considering different options to scale the business, including converting sellers into buyers and vice versa, finding…

February 21, 2022 Thinking about starting a small business? Or looking to expand a business you’ve already launched? Entrepreneurs Stacey Abrams and Lara Hodgson were blindsided by the cash-flow problems and other systemic issues they ran into when trying to scale a new but popular product. They don’t want you to be. Stacey and Lara…

NOTPETYA IS A nasty name for the world’s vilest computer attack. Embedded in an innocuous piece of tax software, the virus, which the American government said had the Kremlin’s fingerprints all over it, struck Ukraine in June 2017, knocking out federal agencies, transport systems, cash machines—even the radiation monitors at Chernobyl, the husk of a…

How aspiring management writers can stand out in a crowded fieldTHE SHEER amount of guff written about leadership, management and careers is staggering. Publishers spew out new business titles, some good, most not. Re search papers proliferate, exploring everything from the impact of covid-19 on leadership in dental practices in England to the prevalence of…