Business

5 Principles to Guide Adaptive Leadership

Sensor Spot/Getty Images In these difficult times, we’ve made a number of our coronavirus articles free for all readers. To get all of HBR’s content delivered to your inbox, sign up for the Daily Alert newsletter. The Covid-19 pandemic is constantly evolving, with leaders facing unpredictability, imperfect information, multiple unknowns, and the need to identify…

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Is Your Employee Experience Reaching Human Resources?

By now, the business case for providing an excellent employee experience is well-documented. Organizations that get it right benefit from greater productivity and retention. In one recent study, the companies that scored in the top quartile on employee engagement beat the lowest performers on innovation—and attracted twice the revenue of their competitors. As your own…

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Name Your Brand with a Global Audience in Mind

Epoxydude/Getty Images Coming up with the perfect name for a brand takes a lot of work. Whether you’re launching a new product or rebranding an existing one, marketers often spend months analyzing data, conducting interviews, and carrying out research to find the best name to set themselves apart from competitors. But no matter how thorough…

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Restore Your Sense of Control — Despite the Pandemic

Yaroslav Danylchenko/Stocksy In these difficult times, we’ve made a number of our coronavirus articles free for all readers. To get all of HBR’s content delivered to your inbox, sign up for the Daily Alert newsletter. The coronavirus pandemic has wrought unprecedented levels of personal and professional upheaval upon many employees. It may irrevocably transform how…

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Inside Twitter’s Response to the Covid-19 Crisis

HBR Staff In these difficult times, we’ve made a number of our coronavirus articles free for all readers. To get all of HBR’s content delivered to your inbox, sign up for the Daily Alert newsletter. Nearly six months ago, Twitter mandated that all of its 5,000 or so employees begin working remotely. This sudden and…

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