Business

How health care is turning into a consumer product

TECH AND health care have a fraught relationship. On January 3rd Elizabeth Holmes, founder of Theranos, a startup that once epitomised the promise of combining Silicon Valley’s dynamism with a stodgy health-care market, was convicted of lying to investors about the capabilities of her firm’s blood-testing technology. Yet look beyond Theranos, which began to implode…

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To Better Support Working Parents, Talk to Them

We’re at a new phase of the working-parent crisis — a widespread breakdown of communication between hardworking mothers and fathers, frontline managers, and senior leaders. Two years into the pandemic, we’re losing our grip on one of the most powerful tools to get to someplace better on the other side: our ability to talk to…

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Research: When Praising the Competition Benefits Your Brand

When it comes to engaging with competitors, most brands take an antagonistic approach — think the age-old rivalry between Coke and Pepsi, or the memorable “Mac vs. PC” ads. However, new research suggests that praising the competition can actually boost a brand’s image and profitability. For example, in one study, consumers who saw a tweet…

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3 Exercises to Boost Your Team’s Creativity

Organizations today spend great sums of money on creativity training, hoping that it will spur innovative and entrepreneurial thinking among the ranks. Unfortunately, most of this training just doesn’t work. Why not? Because it puts too much faith in the powers of “divergent thinking,” or the random generation of new ideas — a process most…

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Metamorphosis: Facebook and big-tech competition

Why the technology-industry narrative of the 2010s no longer stacks upTHERE COMES a time in every great bull market where the dreams of investors collide with changing facts on the ground. In the subprime boom it was the moment when mortgage default rates started to rise in 2006; in the dotcom bubble of 2000-01 it…

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Overcoming the C-Suite’s Distrust of AI

Data-based decisions by AI are almost always based on probabilities (probabilistic versus deterministic). Because of this, there is always a degree of uncertainty when AI delivers a decision. There has to be an associated degree of confidence or scoring on the reliability of the results. It is for this reason most systems cannot, will not,…

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Why big law will keep getting bigger in the 2020s

A MESSY WORLD is great news for those whose business it is to sort through a mess. One group in particular has had a fabulous time of late. “Business demand across every market has been strong,” beams Elliott Portnoy, chief executive of Dentons, the world’s fourth-biggest law firm by revenues. In 2021 Dentons, a product…

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