Cirque du Soleil’s Daniel Lamarre on How to Put Creativity at the Center of Your Strategy
During the pandemic, Cirque du Soleil experienced a worst-case scenario. “That was the toughest period in my life,” says executive vice chairman, Daniel Lamarre. “[I]n my case, within 48 hours, I came from 44 shows to zero shows, went from a billion dollars of revenues to zero revenue. And my purpose in life, I took…