Your Thanksgiving plans might be falling through this year, but Black Friday 2020 is here, on track (and bigger than ever). Like everything in 2020 that has shifted due to COVID-19, this shopping event is very different this year.
Normally we think of people elbowing each other to get first dibs on an early bird special on a TV the morning after Thanksgiving, but this year the bulk of sales have moved online to prevent any unnecessary indoor gatherings. As stores assess inventory and aim to ease the flow of products closer to the holidays (retailers have been preparing for a deluge of holiday shopping, in what some people are calling Shipaggedon), Black Friday 2020 is actually shaping up to be more of a monthlong marathon than a one-day sprint. That means that sales are coming and going for the weeks leading up to Black Friday, and lingering after Cyber Monday is over.
What does this mean for you as a shopper? You could certainly look at it two ways: On the bright side, with deals will be popping up all month long, that means many opportunities to save. But sifting through the numerous deals can be a headache of price comparisons, and that’s where we come in. Keeping track of everything that’s going on sale throughout the month requires a trained eye to sift through all of the so-so deals to the ones that are so rare that they only happen once a year. We’ll be highlighting products we love and recommend (along with expert-recommended picks), as well as singling out sales that are actually worthwhile browsing.
So whether it’s a brand new vacuum, new bedding, a winter coat, or just some affordable holiday gifts for friends and family, we’ve got you covered. Bookmark this page, where we’ll be refreshing it with all the new deals and sales as they roll in, divided into categories to help you find exactly what you’re looking for.
The Best Black Friday Treadmill Deals
There’s never been a better time to buy a treadmill or big-ticket home-gym item, because lots of them happen to be on sale. Here, we scoured the web for Black Friday treadmill deals from places like Walmart, Pro Form, NordicTrack, and Amazon to get you stepping.
The Best Black Friday Home and Kitchen Deals
As people uproot to different states and new apartments, or just seek basic home improvements, Black Friday is one of the best places to find a new washer and dryer, cookware set, or vacuum. See all of our home and kitchen deals as we update it through Black Friday.
The Best Black Friday Tech Deals
So many tech deals are happening for Black Friday that it’s hard to keep track, but we’ve pulled together some of our favorite markdowns, from our favorite headphones to SELF-approved running watches.
The Best Black Friday Deals on Bedding and Mattresses
We’re a long way past Memorial Day, and yet the mattress and bedding deals are better than ever. For Black Friday, some of our favorite mattress-in-a-box brands like Casper are slashing prices at 15% off (the best we’ve ever seen them), and it’s a veritable potpourri of discounts on mattress toppers, pet beds, and weighted blankets. Maybe it’s time you switched out your cool linens for some brand-new flannel sheets or down duvets for winter.
The Best Black Friday Clothing Deals
This year we’re seeing lots of retailers clearing out their summer inventory and offering clothing deals on some of their best sellers and most giftable clothing sets. It’s a great time to find steals if you’re shopping ahead for winter, doubling up on basics, or scouring for discounts on very specific items like face masks.
The Best Wellness Deals for Black Friday
From diffusers to wellness subscriptions, it’s a great time to invest in your health and well-being now that there are so many wellness deals to peruse on Black Friday.
5 Popular Meal Kit Delivery Services That Are on Sale for Black Friday
Now that the Thanksgiving plates are cleared away, it’s high time you gave yourself a break with the cooking and shopping with one of these meal kit delivery service deals.
The Best Black Friday Sex Toy Deals
Treat yourself to a new vibrator or toy ahead of the long winter with one of our sexpert-recommended picks: Great sales are afoot from retailers like Babeland, Dame Products, Good Vibrations, and more.
23 Rare Deals We Spotted at Amazon’s Black Friday Sale
Amazon’s Black Friday sale never disappoints, and this year we spotted deals on the Philips Sonicare DiamondClean and Vitamixes, 20% off Casper mattresses, and more.
15 Things to Scoop Up at Glossier’s Only Sale of the Year
There’s really only one time to stock up on all of your Glossier favorites, and that’s Black Friday, the only time of year that Glossier ever goes on sale. We’ve hand-selected a couple of our favorites from the Glossier Black Friday sale and highlighted some new products worth knowing about, from new colorways to Glossier apparel.
If You Only Shop One Sale This Black Friday, Let It Be Nordstrom’s Cyber Sale
Nordstrom’s Black Friday sale, running through Cyber Monday, is a veritable who’s who of great luxury deals all in one place, spanning from Staub cocottes on sale to rare markdowns on Dyson products, makeup palettes, and pricey fitness gear. Things are moving quickly—don’t say we didn’t warn you!
This Award-Winning Product for Dry, Damaged Hair Is 25% Off Right Now
It’s considered a holy grail in the hair-care world (if you’ve ever bleached your hair, you already you know), and it’s on a rare markdown for Black Friday.
These Outstanding Wireless Workout Headphones Are $90 Off Right Now
We’ve raved about these wireless headphones from Beats many times over (and it turns out trainers love them too): Now’s your chance to buy them while they’re nearly $100 off.
This Cult-Favorite Hair Dryer Brush Is 40% Off for Black Friday
If you haven’t checked out this Internet beloved hair-dryer brush, we’ve never seen it this cheap before. As our writer notes, it’s blessed her with good hair days every day—the one hair tool she never knew she needed (and it’s less than $40 right now).
These Editor-Beloved Bluetooth Earbuds Are $80 Off for Black Friday
Amid all of the deals frenzy, we noticed that one of our favorite Bluetooth headphones were on sale for Black Friday. Not only are they a Fitness Awards winner, but our commerce editor also recently took them for a spin and deemed them the only actually sweatproof headphones she’s tried thus far (so they’re great for any sweaty at-home workouts you have planned this year and next).
Therabody Is Having a Rare Black Friday Sale Right Now
One of our favorite percussive massage devices, the Theragun, is on sale for up to $150 off (from its mini device to the Pro to the Bluetooth-enabled foam roller), and you can also score deals on the brand’s TheraOne CBD products.
Gift Guides to Peruse While You Shop
Savvy shoppers know that Black Friday and Cyber Monday are also one of the best times to shop for gifts (especially since ship times might be all over the place in December), so it’s always a good idea to check off your shopping list in advance. While you’re rounding out yours, we’d suggest checking out SELF’s curated gift guides for every type of person, from yogis to wine aficionados (and yourself, more likely):
Wellness Gifts for the Health Fanatic in Your Life
Holiday Gifts Under $25 That Are Just Delightful
Great Gifts Your Boyfriend Will Actually Like
Delightful Gifts for Dad You Can Buy on Amazon
Creative Gifts for the Wine Aficionado in Your Life
Thoughtful Subscription Gifts for Every Type of Person
Gifts That Will Charm Any Girlfriend
Relaxing Gifts for Anyone Who Just Needs a Minute
Excellent Gifts for Moms of All Kinds
Amazing Gifts for the Yoga Lover in Your Life
Must-Have Gift Sets for Women
Wonderful Self-Care Gifts for People Who Are Super Stressed
Actually Useful Gifts That All Practical People Will Appreciate
Cool Gifts for Your Friend Who Always Runs Hot
Long-Distance Relationship Gifts to Send to Your Partner in Quarantine
The 34 Best Advent Calendars You Can Buy
Expert Guides to Cross-Reference These Deals With
And because we know that on Black Friday, people are usually looking for discounts on some of the most expensive things they’ll buy all year long, we’d also suggest referencing some of our expert guides to help you narrow down any big purchases you’ll be making:
The Best Coffee Makers, According to Highly Caffeinated Experts
10 of the Best Workout Headphones, According to Fitness Experts
13 of the Best Hair Dryers, Period, According to Hairstylists
The Best Vacuums, According to People With Pets and Kids
11 of the Best Curling Irons, According to Hairstylists
The 9 Best Running Watches, According to Seasoned Marathoners
The Best At-Home Workout Equipment, According to Trainers
9 Treadmills That Are Worth the Investment, According to Running Coaches
The Best Camping Tents, According to Outdoor Experts
The Best Bikes for Women, According to Biking Experts
The 8 Best Exercise Bikes for Cycling at Home, According to Cycling Instructors
27 Kitchen Gadgets That Chefs Actually Use and Love