Medical News
Health tech firms believe that women are a lucrative and untapped market, but are these products worth the privacy costs?
Technology
29 May 2019
Apps and devices can help to monitor pregnancyShutterstock
By Donna LuWOMEN’S health is going digital. The past few years have seen an upsurge in female health technology products and services. But as the industry takes off, some are concerned that the promise of personalised care comes at the expense of women’s privacy.
These products run the gamut of reproductive health, including contraception, fertility and pregnancy. Among the apps and devices are period trackers, breast pumps and pelvic trainers (see “Gadgets on sale”).
Ida Tin, CEO of menstruation-tracking app Clue, coined the term “femtech” to describe what she …
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