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Postcard marketing can work (and, in fact, has worked) for businesses in various types of industries. Tutorial services can also benefit from postcard campaigns, with these suggestions in mind:
- Add a Brain Teaser – One interesting way to spice up tutorial service postcards can be to add a brainteaser or two. A crossword puzzle, a word jumble, a maze, or a coded math problem can be good choices for a campaign. Not only can these elements keep readers attracted to the card, it also has the benefit of being a design element that is simple and attractive to look at. Make sure to determine how easy or difficult the brainteaser will be – a puzzle that is too easy will end up with the postcard quickly set aside, while one that is too difficult will yield a similar result. Make sure to a brainteaser that’s fun to solve while still being mentally stimulating.
- Showcase The Features of your Tutorial Services – Potential parents-slash-customers will want to know what the tutorial service can offer their children. Thus, one must make sure to maximize the space at the back of postcards to list down the different subjects and programs in store for students. Try to go into detail on each of these programs, such as what topics will be covered, and which programs are applicable for each student level, among others.
- Use the Postcard as a Discount Card – Some customers might be concerned about the price of today’s tutorial services. Tutorial service administrators can use postcard marketing to assuage their fears, by way of the postcard itself! Include a special segment on the postcards where it states that customers can use the cards for reduced tutorial rates. Not only will this entice customers, but it will also give them a reason to keep the postcard (as well as the information therein) safe and at hand.
- Discuss the Benefits of a Tutorial Service – Another concern of parents is the viability of the need for a tutorial service. After all, parents can choose to rely on regular education for their children to learn. Postcard mailing is an advertisement, discount coupon, and letter to these aforementioned concerns all in one. A portion of the back of the card can be used to list down the benefits of tutorial services for kids to know and for parents to understand
- Make Contact Information Understandable – The only way customers can contact the tutorial service is to include contact information. Make sure said information is relevant and up-to-date, which could yield more customers down the line. For e-mail, professional-looking addresses are recommended, while typing phone numbers on a clear, comprehensive font is also preferable.
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