It doesn’t matter what business you’re running, at some point you’re going to need a website. Put simply, a digital presence is now seen as essential to the success of any business.
The good news is that it’s not as difficult as you may think to get your website started and create a presence. In fact, simplicity is essential when creating a small law firm website, just click here to see an example of one that fits the bill perfectly. You can even test out their services!
Here are the 5 steps you need to take to create your first small law firm website:
Get the Domain Name
A domain name needs to reflect your business. You need to choose a domain that tells people who you are and what you do. For example, Familylawyer tells your audience that you’re a lawyer and you specialize in family affairs.
Having a specific domain entity also ensures that you are seen as a professional firm, not one that is just starting out.
Set Your Budget
There is virtually no limit to what you could spend on your website. You’ll need to decide how much funds you can afford and stick to your budget. It doesn’t matter how big or small your budget, you’ll be able to create a page that is memorable, cost-effective, and brings in business.
Don’t forget that your website is never truly finished, it’s an ongoing, evolving project.
Find Your Customer
Before you can start creating content you need to decide who your target audience is. This will help you to create the right content and present a site that will appeal to potential customers.
For example, if you’re offering law services to help deal with divorce then you’ll want to incorporate elements of divorce in your content. If you don’t, people won’t know who you are and you’re likely to have plenty of unwanted calls.
Create Your Welcome Page
Knowing who you’re targeting will allow you to create your main web page. It should be aimed solidly at the people you’re trying to attract. This means addressing the issues that are most likely to affect them and demonstrating that you have the knowledge and skills necessary to help them resolve the issue.
The welcome page should provide easy links to more information and tell all the readers who you are and what your aims are, this will start to build trust and encourage them to use your services.
Get Digital Support
Finally, it is important to get digital support. You can click here to find out more, but, in essence, the aim is to sign on with a good marketing company and get them to promote your firm and your website.
It can be difficult to make sure you reach everyone that could be a customer, that’s why you need some professional help. They won’t just help you with the content, they’ll help you to build the perfect webpage, ensuring you’ll attract customers and get the sales that you need.
By Jesse Hughes